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Use special occasions to maximize your WOM shelf life
I got engaged this weekend. Everything went without a hitch—and my fiancé and I are as happy as can be. So what does this have to do with social media? Besides the hilarious dance that is required to...
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Today’s bonus tracks: Make the most of that crisitunity
When life hands your business an ugly, undeserved PR nightmare, what do you do? Do you ignore? Get mad? Get even? Or do use that moment, with everyone watching, to build your brand. Jackie Hube, over...
View ArticleWhat I learned about management while directing traffic
Recently, we attended a Washington Nationals baseball game. 40,000 people in the stadium, most leaving at the same time. It was an oppressively hot and humid night — typical D.C. midsummer weather —...
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